Week 5 Assignment

Field: Business Finance – Management

Apple Inc.-Annotated Bibliography

Khan, U. A., Alam, M. N., & Alam, S. (2015). A Critical Analysis of Internal and External Environment of Apple Inc. International Journal of Economics, Commerce, and Management, 3(6), 955-961.

This source is a journal article by the International Journal of Economics, Commerce, and Management published on June 2015. Primarily, this journal article is a critical analysis of both the internal and external environment of the company Apple Inc. According to Khan, Alam & Alam (2015), the main focus of this article is on the social responsibilities and governance by Apple. Additionally, this article focuses on the evaluation of the management techniques as well as conflict resolution strategies. The main strategies to be used in the critical analysis of the business environment both internally and externally include PESTLE, SWOT, and Porters five forces and BCG matrix analyses. Khan, Alam & Alam (2015), also highlight the secrecy of the product development strategy by Apple including its product differentiation and market focus and segmentation. This source is important in understanding Apple Company through its business strategies and philosophies. It will also provide critical information about both the internal and external information on Apple.

Vergara, R. A. G. (2012). Samsung Electronics and Apple, Inc.: A Study in Contrast in Vertical Integration in the 21st Century. Am Int J Contemp Res, 2(9). http://www.aijcrnet.com/journals/Vol_2_No_9_September_2012/9.pdf

This source is a journal article by the American International Journal of Contemporary Research, published on September 2017. Mainly, the subject of analysis is the application of the vertical integration strategy of the twenty-first century. Precisely, Vergara (2012) highlights the application of vertical integration by two of the largest technology companies, Samsung and Apple. Focus on Apple, Vergara, 2015, indicates the application of vertical integration in achieving effective value chains and market coverage and analysis. This article highlights that Apple outsources some parts for its value chain towards achieving optimal proficiencies in their business models. Notably, Vergara (2015) highlights how the vertical integration strategy is important in reducing transaction costs towards meeting the needs of the dynamic and contemporary electronic consumer base. This article on vertical integration is important in identifying the strengths of Apple Company through its marketing strategies. It is also resourceful on its approach towards balancing between profitability and satisfying the consumer needs.

Gupta, A., & Prinzinger, J. (2013). Apple, Inc.: Where Is It Going From Here?. Journal of Business Case Studies (Online), 9(3), 215. https://search.proquest.com/openview/52182cc0653be5c6787224f002cc5c4e/1?pq-origsite=gscholar&cbl=2026883

Gupta and Prinzinger, 2013, present an article published in the Journal of Business Case Studies. This journal article focuses on the progress of Apple Inc.as a business entity. Most importantly, Gupta and Prinzinger (2013) describe how Apple Company has not changed its business model since its emergence. It also sheds light on the how Apple is a global market leader in the innovation of consumer electronics towards producing reliable proprietary software and hardware. Gupta and Prinzinger (2013), also recognize the advantages of the non-PC product portfolio with products such as iPad, iPod, and iPhone. Despite its market leadership, Apple is still facing increased competition from emerging smartphone companies. In general, this paper analyzes the possibility of Apple moving to the next level through its emerging and existing product portfolio. Most importantly, this research source is critical in evaluating the future of Apple through a few identified products. It provides information on the performance of both its emerging and existing products towards predicting the future market position of Apple Inc.

Lazonick, W., Mazzucato, M., & Tulum, Ö. (2013, December). Apple’s changing business model: What should the world’s richest company do with all those profits?. In Accounting Forum (Vol. 37, No. 4, pp. 249-267). Elsevier. http://www.theairnet.org/files/research/WorkingPapers/LazonickMazzucatoTulum_AppleBusinessModel_AIR-WP13.0701.pdf

Furthermore, there is the research paper on the changing business model of Apple. This article is an academic research paper that analyzes Apple Company and how it should utilize its profits. According to Lazonick, Mazzucato, and Tulum (2013), Apple is described as the most famous and richest by the time of publishing this paper. This paper highlights three elements that make Apple which include its former CEO Steve Jobs, the ioS software and some of its signature products such as iPhone. It is indicated in this paper that the reputation of Apple is responsible for its successful stock market prices. Lazonick, Mazzucato, and Tulum (2013) primarily described the performance of Apple as an investment portfolio and its sustainability of rewarding its shareholders. Primarily, this paper analyzes the role of innovation and the finance portfolio towards achieving market leadership and sustainability. This paper is critical in analyzing the future of Apple towards maintaining market leadership either through its technology innovation or its different dynamic of the financial business model.

Nar, Y. Strategic Analysis of Apple Inc.. http://www.yasinnar.com/wp-content/uploads/2017/02/Strategic-Analysis-of-Apple-Inc..pdf

Further on exploring Apple as a Company, a strategic analysis report about Apple will be analyzed. This article is as accomplished by a Masters Student in Business Administration. In analyzing the strategic position of Apple, this paper aims at identifying both present and future approaches to business. Particularly, Nar focuses on the analyses frameworks of SWOT and Porter’s five forces in identifying the competitive edge of Apple in both internally and in the technology industry. In understanding the strategies employed by Apple, this report aims at picking out the weak areas of Apple in its business model and offering recommendations that probably would help Apple to achieve optimal strategic approaches to business, and the management techniques its should apply for its strategies. Notably, this article is important towards building an understanding of the present strategies that Apple is using towards achieving and maintaining market leadership. Additionally, this paper is also resourceful through its forward-looking approach that focuses beyond the current strategies to develop solutions for the future.

Lehuan, W., Xuan, F., Danfei, L., Yongming, J., Hao, Z., & Changhua, L. (2011). Apple Inc.. Copenhagen Business College. http://denmark.chsnenu.edu.cn/Apple.pdf

Lehuan et al., (2011) also present another resourceful paper in the scope of understanding Apple better. This paper was submitted to the International Business Department of Copenhagen Business College on the subject of Apple Inc. Lehuan and colleagues, 2011, describe Apple to be engaging in the primary business of developing information technology electronic products. This paper also analyzes Apple through the frameworks of SWOT, marketing 4Ps, PEST MODEL and STP. Primarily, these frameworks are used to shed light on the internal and external environments of Apple. The analysis of the business environment is done concerning the brand health and success and how it enforces different market strategies towards maintaining market leadership. With the help of the business environment analysis, this paper by Lehuan and colleagues, 2011, recommends the extension of distribution markets and channels as well as developing products suitable for developing economies. Therefore, this paper is resourceful in identifying the strategies employed by Apple towards attaining its market leadership.

References

Khan, U. A., Alam, M. N., & Alam, S. (2015). A Critical Analysis of Internal and External Environment of Apple Inc. International Journal of Economics, Commerce, and Management, 3(6), 955-961. http://ijecm.co.uk/wp-content/uploads/2015/06/3660.pdf

Lehuan, W., Xuan, F., Danfei, L., Yongming, J., Hao, Z., & Changhua, L. (2011). Apple Inc.. Copenhagen Business College. http://denmark.chsnenu.edu.cn/Apple.pdf

Nar, Y. Strategic Analysis of Apple Inc.. http://www.yasinnar.com/wp-content/uploads/2017/02/Strategic-Analysis-of-Apple-Inc..pdf

APPLE INC.

Apple Inc.

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Annotated Bibliography

APPLE INC. 1

Apple Inc.-Annotated Bibliography

W5 Assignment “Final Project – Title Page, Outline, & References Page”

· Develop the format and framework for your final project. Your submission should be a single document which includes:

· APA formatted Title Page

· Outline summarizing the main topics and sub-topics of the final project (be sure to refer to the lecture from Week 1)

· APA formatted References page

Your paper should reflect scholarly writing and current APA standards. Please include citations within your outline to support your ideas.

W5 Assignment “Final Project

include References Page”

Develop the format and framework for your final project.

Your submission should be a single

document which includes:

APA formatted Title Page

Outline summarizing the main topics and sub

–

topics of the final project (be sure

to refer

to the lecture from Week 1)

APA formatted References page

Your paper should reflect scholarly writing and current APA standards. Please include citations within

your outline to support your ideas.

W5 Assignment “Final Project – Title Page, Outline, & References Page”

 Develop the format and framework for your final project. Your submission should be a single

document which includes:

 APA formatted Title Page

 Outline summarizing the main topics and sub-topics of the final project (be sure to refer

to the lecture from Week 1)

 APA formatted References page

Your paper should reflect scholarly writing and current APA standards. Please include citations within

your outline to support your ideas.

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