MKT2001 (Marketing Communications), S3 2017 Marking Criteria Sheet – Assignment 2 (IMC Plan)
MKT2001 (Marketing Communications), S3 2017 Marking Criteria Sheet – Assignment 2 (IMC Plan)
| Marketing communications knowledge and technical skills (40 marks) | Critical thinking, creativity and analysis
(40 marks) |
Professional communication
(20 marks) |
|
| Assignment requirements | Demonstrates knowledge of marketing communication theory/content and its application in the following sections:
· Introduction and brief background · Marketing communication objectives · Target audience · Brand/product positioning · Creative /message strategy · IMC mix (IMC tools) · Mock-ups /illustrations · Media strategy · Media budget · Media scheduling · Evaluation |
· Demonstrates critical thinking in the selection and integration of appropriate IMC tools.
· Demonstrates critical analysis in the coverage of marketing communication issues. · Proposes solutions to marketing communication issues. · Gives justification(s) to solutions proposed. · Demonstrates creativity. |
· Communicates effectively following report format requirements.
· Use of relevant sources to provide supporting evidence. · Sources of information appropriately acknowledged (i.e. in-text references and list of references) using Harvard AGPS referencing style. · Correct grammar and spelling. |
| Comment | |||
| Mark allocation | A-HD 30-40
. B 26 – 29.9 . C 20 – 25.9 |
A-HD 30 – 40
. B 26 – 29.9 . C 20 – 25.9 |
A-HD 15 – 20
. B 13 – 14.9 . C 10 – 12.9 |
| F Below 20 | F Below 20 | F Below 10 | |
| Marks awarded | |||
| TOTAL MARKS
/100 |
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| OVERALL COMMENTS | |||
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