The Best and Worst Ads of 2013; Industry Insiders Share Their Picks for the Year’s Highs and Lows Evaluating Various Communication Strategies For this discussion, we will be identifying one of the ads to evaluate. You may select one considered best or worst. • Print Media • Print Advertising: 90 Brilliant Examples (Links to an external site.)Links to an external site. • Advertising • 5 of the Most Innovative Marketing Campaigns (Links to an external site.) Once you have identified your ad, answer the following questions: 1. What was the primary message they were trying to get across? 2. Were there any underlying messages? 3. Who was the targeted audience? 4. Why did this communication message get your attention? 5. Did you agree with the WSJ on its description of best or worst? Why? 6. Were there steps that were excluded? At the end of 2013, the Wall Street Journal ran an article titled “The Best and Worst Ads of 2013 (Links to an external site.)Links to an external site..” The article, Vranica, S. (2013, Dec 29) retrieved from: http://search.proquest.com.vlib.excelsior.edu/docview/1471252567?accountid=134966 Vranica, Suzanne. Wall Street Journal (Online); New York, N.Y. [New York, N.Y] 29 Dec 2013: Title: The Best and Worst Ads of 2013; Industry Insiders Share Their Picks for the Year’s Highs and Lows Author: Vranica, Suzanne Publication title Wall Street Journal (Online); New York, N.Y. Publication year: 2013 Publication date Dec 29, 2013 Publisher: Dow Jones & Company Inc: Place of publication New York, N.Y. Country of publication: United States, New York, N.Y. 2013 Dow Jones & Company, Inc. Reproduced with permission of copyright owner. Further reproduction or distribution is prohibited without permission..Last updated: 2017-11-21