Create new Product

Format MLA

Academic Level: –

Volume of 3 pages (825 words)

Assignment type : Other types

Description
Read the Take home assignment pdf that is attached.

Question 1: You have been ask by the marketing board to create a new product/service
and present it to the top management:
a) Briefly explain the following marketing mix terms in relation to your product/service:
i. The market price you will charge for your new product/service
ii. What distribution channel will you use to promote your product/service?
iii. Where will you locate your service/production plant and why?
iv. Which product or service will you provide to the new market?
v. How will you focus on your customers/clients
vi. Who are your competitors and how will you target them?
vii. What is the unique selling point of your product/service
viii. Prepare a SWOT Analysis of your product/service
b)
i. How would you position your product/service
ii. Who are your target market?
iii. The brand value

Question 2: The marketing information system begins and ends with users- assessing their
information needs and then delivering information that meets those needs.
a. Discuss the special issues some marketing researchers face, including public policy
and ethics issues.
b. Compare open-ended and closed- ended questions. When and for what is each type
of question useful in marketing research?
Question 3: Many large companies, regardless of their home country, now think of
themselves as truly global organizations. They view the entire world as a single borderless
market. For example, although headquartered in Chicago, Boeing is as comfortable selling
planes to Lufthansa or Air China as to American Airlines.
a. As a young Flemish entrepreneur describe six key approaches to entering
international markets.
b. Discuss how the international trade system and the economic, political-legal and
cultural environments affect a company’s international marketing decisions.

TAKE HOME ASSIGNMENT FOR IBT1 & ITL1
Question 1: You have been ask by the marketing board to create a new product/service
and present it to the top management:
a) Briefly explain the following marketing mix terms in relation to your product/service:
i. The market price you will charge for your new product/service
ii. What distribution channel will you use to promote your product/service?
iii. Where will you locate your service/production plant and why?
iv. Which product or service will you provide to the new market?
v. How will you focus on your customers/clients
vi. Who are your competitors and how will you target them?
vii. What is the unique selling point of your product/service
viii. Prepare a SWOT Analysis of your product/service
b)
i. How would you position your product/service
ii. Who are your target market?
iii. The brand value
Question 2: The marketing information system begins and ends with users- assessing their
information needs and then delivering information that meets those needs.
a. Discuss the special issues some marketing researchers face, including public policy
and ethics issues.
b. Compare open-ended and closed- ended questions. When and for what is each type
of question useful in marketing research?
Question 3: Many large companies, regardless of their home country, now think of
themselves as truly global organizations. They view the entire world as a single borderless
market. For example, although headquartered in Chicago, Boeing is as comfortable selling
planes to Lufthansa or Air China as to American Airlines.
a. As a young Flemish entrepreneur describe six key approaches to entering
international markets.
b. Discuss how the international trade system and the economic, political-legal and
cultural environments affect a company’s international marketing decisions.
For question 1, (IBT & ITL) together with your team member, you are free to choose
whether you want to create a new product or service and present it to the top
management. Think of the many exercises and examples we did in class. No copy paste
Pagina 2
Group:
You will have to select someone in class to form a group of maximum 2 persons. With this
person, you both have to work on the take home assignment.
Questions:
Question 1 & 2 is a duo assignment. This means you have to work together with your
chosen team mate. We saw examples of question 1 & 2 in class.
Question 3 is strictly an individual assignment. This means you have to work alone on
question 3. In case of any copy work marks will be deducted.
Marks allocation:
Question 1 & 2 will make up 30%.
Question 3 will make up 30%.
Paper:
Together with your team mate, you have to prepare and submit a maximum of 2 A4 paper
for question 1 & 2. Clearly write down your names.
Question 3 is strictly individual and you have to prepare and submit a maximum of 1 A4
paper. Each student would have to hand in question 3 with their full names clearly written
on the paper.
PS: No presentation, No video, only paper.

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