business comparison

Here are a few detailed homework assignments that link the five websites you provided and tie into business, marketing & finance.

The websites are:

Rose de Desert – luxury flower shop in Qatar.

rosededesert.com

Ferrari Bridge Flowers – online flower delivery business in Qatar.

Ferrari Bridge Flowers.

ESES Infotech – IT / electronics supplier in Qatar.

esesinfotech.com

ESES Corp – business setup / company formation service in Qatar.

esescorp.com

MyBizleLive Technologies – web design, digital marketing & SEO company operating in Qatar / UAE & India.

mybizlelive.in

Market Positioning & Segmentation

a. Compare how Rose de Desert and Ferrari Bridge Flowers position themselves in the Qatar market (luxury vs online/volume). What customer segments are they targeting?

b. Based on the websites and visible branding, what pricing strategies do you infer each uses (premium vs mid/entry)?

c. For MyBizleLive, identify the segmentation of their services (web design packages, SEO, hosting, etc.). How does this relate to the needs of the other businesses (flower shops, IT supplier, company‑formation service)?

Marketing Mix (4Ps)

a. Choose one of the flower businesses (Rose de Desert or Ferrari Bridge Flowers). For each of the 4Ps (Product, Price, Place, Promotion), explain how they appear to be implemented from the website. For example: product lines (bouquets, preserved flowers), price tiers, place (online delivery in Qatar), promotion (social media, free shipping over QAR 150).

Ferrari Bridge Flowers.

b. For ESES Infotech and ESES Corp, consider the “service” nature of the business. How do the 4Ps adapt when the product is a service? Provide specific examples from their websites.

c. How can MyBizleLive help the other four businesses improve one element of their marketing mix (for example, “Promotion” via digital marketing)?

Digital Marketing & Online Presence

a. Evaluate the websites of each business in terms of usability, clarity of message, call to action (CTA), mobile friendliness, and SEO hints (e.g., keywords, blog presence).

b. Identify digital marketing strategies you can spot (e.g., Ferrari Bridge Flowers mentions same‑day delivery guarantee, free shipping for orders over QAR 150). How might each business extend their digital marketing (social media campaigns, email newsletters, content marketing)?

c. For MyBizleLive, assume you are advising Rose de Desert: design a digital marketing campaign (objectives, target audience, medium, metrics) to increase online sales during a seasonal period (e.g., Eid or Valentine’s Day).

Financial Considerations & Budgeting

a. For a flower business in Qatar (choose one), estimate the key cost categories (cost of flowers/imports, delivery logistics, labour, marketing). Then propose how you would set sales targets for a month or quarter (units sold × average price).

b. Consider the margin impact: if Ferrari Bridge Flowers offers free shipping above QAR 150, how might that affect their break‑even point? What are the risks?

c. For service businesses like MyBizleLive or ESES Corp, discuss how they would structure pricing (fixed fee vs hourly vs retainer). What are the financial implications of acquiring a large new client vs many small ones?

Strategic Partnership & Cross‑Business Synergies

a. Propose how two or more of these businesses could collaborate: for example, MyBizleLive offering web/digital marketing services to Rose de Desert; or ESES Corp using MyBizleLive for their own marketing and in turn recommending MyBizleLive to new companies they register. What would be the benefits, and what challenges might they face?

b. For Ferrari Bridge Flowers and Rose de Desert, propose a co‐marketing campaign (e.g., “luxury bouquet plus exclusive online deal”). What financial and marketing metrics would you set to evaluate success?

c. Consider a scenario: ESES Infotech wants to enter the delivery‑service space (leveraging logistics like the flower shops). How could they design a business expansion strategy, what marketing needs would they have, what financial investments/risks?

Evaluation & Metrics

a. For each business, choose 3 key performance indicators (KPIs) they should track in digital marketing and business operations (e.g., website conversion rate, average order value, cost per acquisition).

b. For the flower businesses: how would you evaluate customer retention vs first‐time buyers? What metrics would show improvement?

c. For the service companies (MyBizleLive, ESES Corp): how can they measure the ROI of marketing investments (e.g., a social media campaign or SEO spend)? Provide formulas or calculation examples.