Project Title/Subject Assignment-Arabic Perfumes and the Global Fragrance Market
Type of Service Essay
Urgency 24 hours
Academic Level Undergraduate
Citation Style None (Not Applicable)
No. of Sources/References Not Needed
English UK/US/AU? English US
Description i need answer for the questions below from the case “Arabic Perfumes and the Global Fragrance Market” i will attache it also

the question is :
1. Discuss the unique selling propositions or points of Arabic Perfume and develop a positioning strategy for Arabic Perfume in global fragrance market.
2. What brand image can Arabic Perfume develop in the global fragrance market?
3. How did the international fragrance company (like Elizabeth Arden, Coty, Estee Lauder, Christian Dior, L’Oréal, or Revlon) attempts to position itself as “the world’s local fragrances”; that is, as a global fragrance company, but a company that also understands the local cultures and needs? What benefit do you think it draws from such a positioning?
4. Why would an international fragrance company choose the Middle East market?
5. Identify the growing market segments that fragrance industry tries to target? Support your answer.
6. Examine the role of marketing communication strategies in this case

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